Generational Cohort Groups’ Hedonic and Utilitarian Attitudes Toward Shopping for Home Furnishings Case Goods

The purpose of this study was to investigate whether hedonic and utilitarian attitudes toward shopping for home furnishings case goods differed across generational cohorts. The generational cohorts included in the study were: Silent Generation (born between 1925 and 1942), Baby Boomers (born between 1943 and 1960), Generation X (born between 1961 and 1981), and Generation Y (born between 1982 and 2000).