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The Effects of Characteristics of Virtual Influencers and Source Credibility on Consumer Responses : Focusing on the Moderating Role of Perceived Humanness
- Source :
- The Korean Journal of Advertising and Public Relations. 24:347-385
- Publication Year :
- 2022
- Publisher :
- Korean Association for Advertising and Public Relations, 2022.
- Subjects :
- General Earth and Planetary Sciences
General Environmental Science
Subjects
Details
- ISSN :
- 17382475
- Volume :
- 24
- Database :
- OpenAIRE
- Journal :
- The Korean Journal of Advertising and Public Relations
- Accession number :
- edsair.doi...........e89d7f8278cbc930e81814aee215716c