Japanese Consumers' Valuation of Two Frozen Cooked Rice Products: Statistical Analyses to Compare Rivaling Brands Focusing on Structures and Differences

Authors :: Yuko Minami
Ippeita Dan
Yasushi Kyutoku
Miho Aizawa
Erina Yoshida
Source :: Transactions of Japan Society of Kansei Engineering. 17:149-157
Publication Year :: 2018
Publisher :: Japan Society of Kansei Engineering, 2018.

Subjects :: Food products
Statistical analyses
Econometrics
Product differentiation
Psychology
Valuation (finance)

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