Introduction

MLA

Walter R. Stahel. Introduction. Jan. 2010. EBSCOhost, https://doi.org/10.1057/9780230274907_1.

APA

Walter R. Stahel. (2010). Introduction. https://doi.org/10.1057/9780230274907_1

Chicago

Walter R. Stahel. 2010. “Introduction,” January. doi:10.1057/9780230274907_1.