The Market of Soft Drinks: State and Development Prospects

The paper features the condition of domestic and foreign markets of nonalcoholic beverages. The authors investigate the physiological value of soft drinks not only as products that satisfy the water requirements but also as a source of biologically active agents. The research defines segments and subsegments of the soft drinks market. The article introduces the data on the industrial and trade product range (2010–2016). The authors give various reasons of decrease in the demand for particular types of production (tonics), enumerate the main market leaders, describe the regional structure of production in various Federal districts, and analyze statistical data on volumes of domestic production and import of soft drinks. They also define the problems and the perspectives of the market of soft drinks.