Evaluating New Products During the Development Process

Authors :: Toyohiro Kono
Leonard Lynn
Source :: Strategic New Product Development for the Global Economy ISBN: 9781349280346
Publication Year :: 2007
Publisher :: Palgrave Macmillan UK, 2007.
Abstract: So far we have looked at the various stages of the NPD process, why the process sometimes fails, and how organizations can be structured to increase the chance of success. In this chapter we will look at how new products can be evaluated during the various stages of the NPD process.

Subjects :: Process management
Development (topology)
Computer science
business.industry
Process (engineering)
New product development
Golf Ball
business
Quality function deployment

ISBN :: 978-1-349-28034-6
ISBNs :: 9781349280346
Database :: OpenAIRE
Journal :: Strategic New Product Development for the Global Economy ISBN: 9781349280346
Accession number :: edsair.doi...........e255785afad3e6ca07c5c4a8be95b769

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