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How to Overcome the Negative Images Due to a Product-Harm Crisis Through CSR Activities in a Foreign Market: Evidence from Samsung Galaxy Note 7 in the United States

Authors :
Ho-Jung Yoon
Woo Jin Choi
Ji-Yun Kang
Source :
Korea International Trade Research Institute. :71-79
Publication Year :
2021
Publisher :
Korea International Trade Research Institute, 2021.

Details

Database :
OpenAIRE
Journal :
Korea International Trade Research Institute
Accession number :
edsair.doi...........e1edf1d552317524c64fb983d61e836e
Full Text :
https://doi.org/10.16980/jitc.17.4.202108.71