'We sure as hell confused ourselves', but what about the customers?

MLA

Dennis J. Cahill. “’We Sure as Hell Confused Ourselves’, but What about the Customers?” Marketing Intelligence & Planning, vol. 13, May 1995, pp. 5–9. EBSCOhost, https://doi.org/10.1108/02634509510781298.

APA

Dennis J. Cahill. (1995). ’We sure as hell confused ourselves’, but what about the customers? Marketing Intelligence & Planning, 13, 5–9. https://doi.org/10.1108/02634509510781298

Chicago

Dennis J. Cahill. 1995. “’We Sure as Hell Confused Ourselves’, but What about the Customers?” Marketing Intelligence & Planning 13 (May): 5–9. doi:10.1108/02634509510781298.