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Model specification issues

Authors :
Philippe A. Naert
Peter S.H. Leeflang
Michel Wedel
Dick R. Wittink
Source :
International Series in Quantitative Marketing ISBN: 9780792378136
Publication Year :
2000
Publisher :
Springer US, 2000.

Abstract

In this chapter we discuss specification issues that transcend the intended use of a model (Chapter 8), the specific level of demand (Chapter 9), the amount of behavioral detail (Chapter 10) and the specific models discussed in Chapters 11–13.

Details

ISBN :
978-0-7923-7813-6
ISBNs :
9780792378136
Database :
OpenAIRE
Journal :
International Series in Quantitative Marketing ISBN: 9780792378136
Accession number :
edsair.doi...........df53bae7e12ff30f3d02aad50b48784c