The real purpose of purpose-driven branding: consumer empowerment and social transformations

MLA

Ryszard Kłeczek, and Monika Hajdas. “The Real Purpose of Purpose-Driven Branding: Consumer Empowerment and Social Transformations.” Journal of Brand Management, vol. 28, Feb. 2021, pp. 359–73. EBSCOhost, https://doi.org/10.1057/s41262-021-00231-z.

APA

Ryszard Kłeczek, & Monika Hajdas. (2021). The real purpose of purpose-driven branding: consumer empowerment and social transformations. Journal of Brand Management, 28, 359–373. https://doi.org/10.1057/s41262-021-00231-z

Chicago

Ryszard Kłeczek, and Monika Hajdas. 2021. “The Real Purpose of Purpose-Driven Branding: Consumer Empowerment and Social Transformations.” Journal of Brand Management 28 (February): 359–73. doi:10.1057/s41262-021-00231-z.