Breaking Through the Traditional Form of News Communication—User Experience Design of Live Broadcast

With the development of science and technology, the integration of traditional media and digital media, as well as the diversification of the way users read, many mobile news platform including NetEase News begin to try new ways of content transmission. Live broadcast is one of them. As we know, the core elements of news are timeliness, authenticity and accuracy, which have been made to a great extent by live broadcast. This article will use real cases including the trial of two directions from the PGC and UGC to share the user experience design methods in news live broadcast.