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Revisiting the intention to travel framework in the perspective of medical tourism: The role of eWord-of-mouth and destination image

Authors :
Imran Ahmed Shahzad
Imtiaz Alam
Muhammad Farrukh
Muhammad Fayyaz Sheikh
Muhammad Sajid
Source :
International Journal of Healthcare Management. 15:28-35
Publication Year :
2020
Publisher :
Informa UK Limited, 2020.

Abstract

The role of electronic word-of-mouth (eWOM) and destination image has been extensively studied in the tourism literature; however, from the perspective of medical tourism, it is yet to be examined....

Details

ISSN :
20479719 and 20479700
Volume :
15
Database :
OpenAIRE
Journal :
International Journal of Healthcare Management
Accession number :
edsair.doi...........dd7724b1b32dcfc07967d42dd62ef7b9
Full Text :
https://doi.org/10.1080/20479700.2020.1836733