Customer value‐chain involvement for co‐creating customer delight

MLA

Michael D. Bernacchi, et al. “Customer Value‐chain Involvement for Co‐creating Customer Delight.” Journal of Consumer Marketing, vol. 21, Dec. 2004, pp. 486–96. EBSCOhost, https://doi.org/10.1108/07363760410568707.

APA

Michael D. Bernacchi, Oswald A. J. Mascarenhas, & Ram Kesavan. (2004). Customer value‐chain involvement for co‐creating customer delight. Journal of Consumer Marketing, 21, 486–496. https://doi.org/10.1108/07363760410568707

Chicago

Michael D. Bernacchi, Oswald A. J. Mascarenhas, and Ram Kesavan. 2004. “Customer Value‐chain Involvement for Co‐creating Customer Delight.” Journal of Consumer Marketing 21 (December): 486–96. doi:10.1108/07363760410568707.