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Value of Regional Brands in Europe

Authors :
Elfriede Penz
Barbara Stöttinger
Source :
Marketing ZFP. 33:68-80
Publication Year :
2011
Publisher :
Verlag C.H.Beck oHG, 2011.

Subjects

Subjects :
Marketing
Social Psychology
Econometrics
Psychology
Value (mathematics)

Details

ISSN :
03441369
Volume :
33
Database :
OpenAIRE
Journal :
Marketing ZFP
Accession number :
edsair.doi...........dc7f59197055d6d84f1c45b1e0265eca
Full Text :
https://doi.org/10.15358/0344-1369-2011-1-68
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