The Rhetoric of Enterprise Content Management (ECM): Confronting the Assumptions Driving ECM Adoption and Transforming Technical Communication

This article lays out some of the key issues driving organizations' increasing interest in enterprise content management (ECM). It then problematizes both the rhetoric that technology developers are using to sell ECM technologies to business leaders and the assumptions on which business leaders are basing critical technology implementation decisions. Finally, it argues why technical communicators must take action—through direct participation in the ECM discourse—to shift the rhetoric that is structuring the ECM debate and thus shaping the potential of the field of technical communication.