INTEGRATED MARKETING COMMUNICATION (IMC) AND BRAND IDENTITY AS CRITICAL COMPONENTS OF BRAND EQUITY STRATEGY: A Conceptual Framework and Research Propositions

MLA

Vishag Badrinarayanan, et al. “INTEGRATED MARKETING COMMUNICATION (IMC) AND BRAND IDENTITY AS CRITICAL COMPONENTS OF BRAND EQUITY STRATEGY: A Conceptual Framework and Research Propositions.” Journal of Advertising, vol. 34, Dec. 2005, pp. 69–80. EBSCOhost, https://doi.org/10.1080/00913367.2005.10639213.

APA

Vishag Badrinarayanan, Sreedhar Madhavaram, & Robert E. McDonald. (2005). INTEGRATED MARKETING COMMUNICATION (IMC) AND BRAND IDENTITY AS CRITICAL COMPONENTS OF BRAND EQUITY STRATEGY: A Conceptual Framework and Research Propositions. Journal of Advertising, 34, 69–80. https://doi.org/10.1080/00913367.2005.10639213

Chicago

Vishag Badrinarayanan, Sreedhar Madhavaram, and Robert E. McDonald. 2005. “INTEGRATED MARKETING COMMUNICATION (IMC) AND BRAND IDENTITY AS CRITICAL COMPONENTS OF BRAND EQUITY STRATEGY: A Conceptual Framework and Research Propositions.” Journal of Advertising 34 (December): 69–80. doi:10.1080/00913367.2005.10639213.