Who Can You Turn To? Tie Activation within Core Business Discussion Networks

We examine the connection between personal network characteristics and the activation of ties for access to resources during routine times. We focus on factors affecting business owners' use of their core network ties to obtain legal, loan, financial and expert advice. Owners rely more on core business ties when their core networks contain a high proportion of men, are very dense, and have high occupational heterogeneity. We conclude with suggestions for future research and implications for other populations in need of routine resources.