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How Nonconsumption Can Turn Ordinary Items into Perceived Treasures

Authors :
Jacqueline R. Rifkin
Jonah Berger
Source :
Journal of the Association for Consumer Research. 6:350-361
Publication Year :
2021
Publisher :
University of Chicago Press, 2021.

Abstract

Although an overabundance of possessions—called “clutter”—is both pervasive and maladaptive, understanding how possessions can accumulate remains understudied. In the present research, we s...

Details

ISSN :
23781823 and 23781815
Volume :
6
Database :
OpenAIRE
Journal :
Journal of the Association for Consumer Research
Accession number :
edsair.doi...........dba4239de18459c9e4ea05d9cc662fa1
Full Text :
https://doi.org/10.1086/714363