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Factors affecting the regional strategies for developing and advancing the Chinese sport industry

Authors :
Minkil Kim
Nathan David Pifer
James J. Zhang
Yan Wang
Source :
International Journal of Sports Marketing and Sponsorship. 19:178-193
Publication Year :
2018
Publisher :
Emerald, 2018.

Abstract

Purpose The purpose of this paper is to examine the key factors that affect the formulation of regional strategies for developing and advancing the sport industry in China. Design/methodology/approach Guided by the comparative advantage theory, qualitative and quantitative research procedures were carried out to analyze the variables that were deemed necessary for the development of regional advantages. Findings The findings of this study indicated the importance and relevance of understanding these comparative advantage factors when developing regional strategies for sport development in China or other countries with a developing economy. Research limitations/implications This study was largely exploratory in nature, meaning that future confirmatory studies are necessary in order to solidify the results and to encompass the wide-ranging diversity of the total sport industry. Practical implications The study provided practical implications for other countries to address the needs to discern among varying sectors of the sport industry and prioritize factors that are specific to regions, communities, and local environments in the strategic planning process. Originality/value The findings of this study highlighted the importance and relevance of four comparative advantage factors and the varying sectors of the sport industry variables in the region.

Details

ISSN :
14646668
Volume :
19
Database :
OpenAIRE
Journal :
International Journal of Sports Marketing and Sponsorship
Accession number :
edsair.doi...........db66d43f958ed6e43be9fe8e9cf08a41
Full Text :
https://doi.org/10.1108/ijsms-08-2017-0082