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Research on the Influence of Consumption Characteristics on the Purchase Intention of Environmental Friendly Cars -Focused on the Moderating Effect of Innovation Seeking and Environmental Awareness

Authors :
Shu-Hui Wang
Xiao-Ling Wu
Park. Sang-soo
Source :
The Journal of China Area Studies. 7:35-63
Publication Year :
2020
Publisher :
China Area Studies Association of Korea, 2020.

Details

ISSN :
23838515
Volume :
7
Database :
OpenAIRE
Journal :
The Journal of China Area Studies
Accession number :
edsair.doi...........da3744e1fe3a0316f27a29443533ba9f