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Measuring the effectiveness of marketing plans for service businesses

Authors :
Adrian Payne
Pennie Frow
Malcolm McDonald
Source :
Marketing Plans for Services: A Complete Guide
Publication Year :
2015
Publisher :
John Wiley & Sons, Inc., 2015.

Subjects

Subjects :
Service (business)
Return on marketing investment
Marketing management
Digital marketing
business.industry
Marketing effectiveness
Marketing
Marketing research
business
Marketing strategy

Details

Database :
OpenAIRE
Journal :
Marketing Plans for Services: A Complete Guide
Accession number :
edsair.doi...........d8113227f0aede95eaee6e10a2c0e979

Tools

Authors Abstract Subjects Details