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Consumers’ Misconceptions and Reactions for Green Labels

Authors :
Hyun Jung Yoo
Eugene Song
Source :
Consumer Policy and Education Review. 14:133-157
Publication Year :
2018
Publisher :
Korean Society of Consumer Policy and Education, 2018.

Subjects

Subjects :
Advertising
General Medicine
Business
Greenwashing
Green advertising

Details

ISSN :
25087991 and 17389194
Volume :
14
Database :
OpenAIRE
Journal :
Consumer Policy and Education Review
Accession number :
edsair.doi...........d80ca5f2a32f08a8d13c0d3fe9b52d81
Full Text :
https://doi.org/10.15790/cope.2018.14.2.133
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