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Omega over alpha for reliability estimation of unidimensional communication measures

Authors :
Matthew M. Martin
Alan K. Goodboy
Source :
Annals of the International Communication Association. 44:422-439
Publication Year :
2020
Publisher :
Informa UK Limited, 2020.

Abstract

Cronbach’s alpha (coefficient α) is the conventional statistic communication scholars use to estimate the reliability of multi-item measurement instruments. For many, if not most communication meas...

Details

ISSN :
23808977 and 23808985
Volume :
44
Database :
OpenAIRE
Journal :
Annals of the International Communication Association
Accession number :
edsair.doi...........d6d46461a9396ea8723040207d06ff45