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Getting the Message Out: Why Mail-Delivered GOTV Interventions Succeed or Fail
- Source :
- PS: Political Science & Politics. 56:42-49
- Publication Year :
- 2022
- Publisher :
- Cambridge University Press (CUP), 2022.
-
Abstract
- Mail-delivered get-out-the-vote (GOTV) field experiments have been found to increase voter turnout in some but not all contexts. We hypothesize that mail-delivered GOTV interventions are more successful in low-salience elections and test this in a systematic way for the first time. Relying on a systematic literature review and a meta-regression framework, we find that primary elections have a strong and significant positive impact on the success of mail-delivered GOTV interventions, whereas other commonly used measures of election salience, such as voter turnout, margin of victory, and a dummy for local elections, do not. These results highlight the possibility of fostering voter turnout using GOTV mail messages, especially in primary elections.
- Subjects :
- Sociology and Political Science
Subjects
Details
- ISSN :
- 15375935 and 10490965
- Volume :
- 56
- Database :
- OpenAIRE
- Journal :
- PS: Political Science & Politics
- Accession number :
- edsair.doi...........d5a5963ecfff081ff8f7faf59cfba897