The Influence of Online Technology on the Performance of MSMEs in the Covid-19 Pandemic Era

This study aims to analyze the effect of online technology on the performance of Micro, Small and Medium Enterprises (MSMEs) in the Covid-19 pandemic era. The outbreak of the corona virus has an impact on all aspects of the life of the Indonesian people and has even hit the economy sector at large, including MSMEs. MSMEs have limited use of technology. This has further exacerbated the performance of MSMEs coupled with government policies in dealing with Covid-19 such as staying at home, social distancing and reducing activities outside the home, ultimately causing a decrease in MSME income. This research is a quantitative study using primary data. The population and sample of this research were all UMKM culinary rujak as many as 40. Data collection using a questionnaire. Data were analyzed using statistical descriptive analysis with simple linear regression. The results of the study found that there was an effect of the use of online technology on the performance of MSMEs. The implementation of this research is to provide input on alternatives that can be chosen by MSMEs during the Covid-19 Pandemic to maintain and improve their performance through the use of online-based technology.