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Rebranding Strategies of Luxury Fashion Brand -Focusing on Rebranding Strategies of Gucci

Authors :
Yun Su Cho
Source :
Journal of Basic Design & Art. 23:493-506
Publication Year :
2022
Publisher :
KSBDA (Korea Society of Basic Design & Art), 2022.

Subjects

Subjects :
General Medicine

Details

ISSN :
27135993 and 15988635
Volume :
23
Database :
OpenAIRE
Journal :
Journal of Basic Design & Art
Accession number :
edsair.doi...........d154d7da3b0d3b6ddd51244bbeb8521a
Full Text :
https://doi.org/10.47294/ksbda.23.5.34
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