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The resource-based view and marketing: The role of market-based assets in gaining competitive advantage
- Source :
- Journal of Management. 27:777-802
- Publication Year :
- 2001
- Publisher :
- SAGE Publications, 2001.
-
Abstract
- This article posits a framework that shows how market-based assets and capabilities are leveraged via market-facing or core business processes to deliver superior customer value and competitive advantages. These value elements and competitive advantages can be leveraged to result in superior corporate performance and shareholder value and reinvested to nurture market-based assets and capabilities in the future. The article also illustrates how resource-based view (RBV) and marketing considerations in the context of generating and sustaining customer value can refine and extend each other’s traditional frames of analysis. Finally, the article posits a set of research directions designed to enable scholars to further advance the integration of RBV and marketing from both theory-driven practice management as well as a problem-driven theory development perspectives.
- Subjects :
- Core business
business.industry
Strategy and Management
05 social sciences
050109 social psychology
Business value
Shareholder value
Competitive advantage
Marketing strategy
Marketing management
Business marketing
0502 economics and business
Resource-based view
0501 psychology and cognitive sciences
Marketing
business
050203 business & management
Finance
Subjects
Details
- ISSN :
- 15571211 and 01492063
- Volume :
- 27
- Database :
- OpenAIRE
- Journal :
- Journal of Management
- Accession number :
- edsair.doi...........ccd5c9bd5f27f9e6f397583a17a34d59