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Revenue management, pricing and the consumer
- Source :
- Journal of Revenue and Pricing Management. 15:299-305
- Publication Year :
- 2016
- Publisher :
- Springer Science and Business Media LLC, 2016.
-
Abstract
- Revenue Management (RM) emerged as a specific discipline in the mid-1980s. However, despite the fact that it has been seen as a set of techniques to influence customer demand and exploit the consumer surplus, there has been a tendency for much of the research in the area to lack a consumer focus. What research there is tends to focus on three main areas, namely, the algorithm modelling of consumer behaviour, consumer trust and fairness and consumer-centric marketing. The purpose of this article therefore is to consolidate and synthesise existing consumer focused research in RM in these three key areas.
- Subjects :
- Demand management
Economics and Econometrics
Revenue management
business.industry
Strategy and Management
05 social sciences
E-commerce
Economic surplus
Business process management
Human resource management
0502 economics and business
Economics
050211 marketing
Yield management
Business and International Management
Marketing
business
050203 business & management
Finance
Consumer behaviour
Subjects
Details
- ISSN :
- 1477657X and 14766930
- Volume :
- 15
- Database :
- OpenAIRE
- Journal :
- Journal of Revenue and Pricing Management
- Accession number :
- edsair.doi...........cb7199e6fb604f14edd6538169a5f57c