Online Product Review Impact: The Relative Effects of Review Credibility and Review Relevance

Authors :: Scott Cowley
Kelley O'Reilly
Alhassan G. Mumuni
Brett M. Kelley
Amy MacMillan
Source :: Journal of Internet Commerce. 19:153-191
Publication Year :: 2019
Publisher :: Informa UK Limited, 2019.
Abstract: This study conceptualizes, operationalizes, and identifies the drivers of online product review (OPR) relevance and examines its relative effect on OPR impact compared to review credibility. In con...

Subjects :: Knowledge management
business.industry
05 social sciences
02 engineering and technology
Human-Computer Interaction
Product reviews
020204 information systems
Management of Technology and Innovation
0502 economics and business
Credibility
0202 electrical engineering, electronic engineering, information engineering
050211 marketing
Relevance (information retrieval)
Psychology
business

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