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Examining the Differential Impact of Human Crowding Versus Spatial Crowding on Visitor Satisfaction at a Festival
- Source :
- Journal of Travel & Tourism Marketing. 33:293-312
- Publication Year :
- 2015
- Publisher :
- Informa UK Limited, 2015.
-
Abstract
- Human crowding at a festival can affect visitor satisfaction differently to spatial crowding. Festival visitors perceive human crowding as a situation in which the festival is full of people. Spatial crowding, on the other hand, is perceived as restricting movement. We hypothesized that human crowding affects visitor satisfaction in a positive way (by increasing positive affect and decreasing negative affect), whereas spatial crowding affects visitor satisfaction in a negative way (by decreasing positive affect and increasing negative affect). We tested these hypotheses using data collected through an on-site survey at the 2012 Seoul Lantern Festival in South Korea: 423 visitors attending the festival completed the survey. The survey results supported the hypotheses. Managerial implications of the findings are also discussed.
- Subjects :
- Marketing
genetic structures
health care facilities, manpower, and services
Visitor pattern
education
05 social sciences
Survey result
Affect (psychology)
Crowding
Consumer satisfaction
health services administration
Tourism, Leisure and Hospitality Management
0502 economics and business
050211 marketing
Psychology
Social psychology
health care economics and organizations
050212 sport, leisure & tourism
Differential impact
Subjects
Details
- ISSN :
- 15407306 and 10548408
- Volume :
- 33
- Database :
- OpenAIRE
- Journal :
- Journal of Travel & Tourism Marketing
- Accession number :
- edsair.doi...........cad1574c483e07ee9c924c327af0cda4