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A Study on Influences of Public Service Announcements(PSAs) on Channel Brand Image and loyalty -Local MBC TV Station’s PSAs

Authors :
Kim， Bong-Chul
Yang-Ho Choi
Choi Myung Il
Kim Yu Mi
Source :
Journal of Public Relations. 15:99-134
Publication Year :
2011
Publisher :
Korean Academic Society for Public Relations, 2011.

Subjects

Subjects :
Brand image
media_common.quotation_subject
Loyalty
Public service
Advertising
Channel (broadcasting)
Marketing
Psychology
media_common

Details

ISSN :
12292869
Volume :
15
Database :
OpenAIRE
Journal :
Journal of Public Relations
Accession number :
edsair.doi...........cac4b6cdd62e058e052b45edc249bc2f

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Authors Abstract Subjects Details