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The history of Spanish‐language television in the United States and the rise of Mexican international syndication strategies in the Americas
- Source :
- Howard Journal of Communications. 6:231-249
- Publication Year :
- 1995
- Publisher :
- Informa UK Limited, 1995.
-
Abstract
- This historiography study of international syndication strategies in the Americas, focusing on Mexican broadcasting, traces and analyzes the development of Mexican broadcasting and its powerful influence on the history of Spanish‐language television in the U.S. The successful international syndication strategy of Mexican media magnate Emilio Azcarraga Vidaurreta strongly influenced Spanish‐language television both in the U.S. and in Mexico. Azcarraga Vidaurreta's syndication strategy was merely an extension of his Mexican broadcasting plan, which he introduced in the 1920s. This same strategy is used today by such media giants as Ted Turner and Rupert Murdoch.
Details
- ISSN :
- 10964649 and 10646175
- Volume :
- 6
- Database :
- OpenAIRE
- Journal :
- Howard Journal of Communications
- Accession number :
- edsair.doi...........c9a486c6d299299ce06fe2085361eea9
- Full Text :
- https://doi.org/10.1080/10646179509361701