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The history of Spanish‐language television in the United States and the rise of Mexican international syndication strategies in the Americas

Authors :
Erik A. Stilling
Source :
Howard Journal of Communications. 6:231-249
Publication Year :
1995
Publisher :
Informa UK Limited, 1995.

Abstract

This historiography study of international syndication strategies in the Americas, focusing on Mexican broadcasting, traces and analyzes the development of Mexican broadcasting and its powerful influence on the history of Spanish‐language television in the U.S. The successful international syndication strategy of Mexican media magnate Emilio Azcarraga Vidaurreta strongly influenced Spanish‐language television both in the U.S. and in Mexico. Azcarraga Vidaurreta's syndication strategy was merely an extension of his Mexican broadcasting plan, which he introduced in the 1920s. This same strategy is used today by such media giants as Ted Turner and Rupert Murdoch.

Details

ISSN :
10964649 and 10646175
Volume :
6
Database :
OpenAIRE
Journal :
Howard Journal of Communications
Accession number :
edsair.doi...........c9a486c6d299299ce06fe2085361eea9
Full Text :
https://doi.org/10.1080/10646179509361701