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Advertising standardization in India: US multinational experience

Authors :
Aruna Chandra
David A. Griffith
John K. Ryans
Source :
International Journal of Advertising. 21:47-66
Publication Year :
2002
Publisher :
Informa UK Limited, 2002.

Subjects

Subjects :
Marketing
Standardization
Multinational corporation
Communication
Advertising
Business

Details

ISSN :
17593948 and 02650487
Volume :
21
Database :
OpenAIRE
Journal :
International Journal of Advertising
Accession number :
edsair.doi...........c8e48088a6636624af909574a9ec7810
Full Text :
https://doi.org/10.1080/02650487.2002.11104916
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