The effect of promotion regulatory focus on service performance

Authors :: Atif Saleem Butt
Syed Hamad Hassan Shah
Muhammad Ubaid Ali
Jiaqi Yan
Mubbsher Munawar Khan
Source :: The Service Industries Journal. :1-18
Publication Year :: 2021
Publisher :: Informa UK Limited, 2021.

Subjects :: Service (business)
Promotion (rank)
Management of Technology and Innovation
Strategy and Management
media_common.quotation_subject
Regulatory focus theory
Marketing
Psychology
media_common

Tools