The Role of Brand Image in Mediating the Influence of Customer Perceived Value on the Loyalty of Facebook Users

Authors :: Ni Made Satya Utami
I Gusti Ayu Ketut Giantari
Ni Nyoman Kerti Yasa
Daru Asih
Made Setini
Source :: Journal of Advanced Research in Dynamical and Control Systems. 12:1284-1293
Publication Year :: 2020
Publisher :: Institute of Advanced Scientific Research, 2020.

Subjects :: Brand image
General Computer Science
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Loyalty
General Engineering
Advertising
Psychology
Value (mathematics)
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