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'Double Voting' in Mail Surveys the Potential and the Reality
- Source :
- Proceedings of the 1987 Academy of Marketing Science (AMS) Annual Conference ISBN: 9783319170510
- Publication Year :
- 2015
- Publisher :
- Springer International Publishing, 2015.
-
Abstract
- This paper presents the results of two studies investigating the incidence of “double voting” by respondents in multi‐wave mail surveys. Two separate surveys with a total sample in excess of 1300 were conducted. In both cases these were genuine studies, but dealt with innocuous topics. The results appear to indicate that the tendency for respondents to register their opinions more than once is limited. This, however, may not be the case in surveys involving topics of a somewhat controversial nature.
Details
- ISBN :
- 978-3-319-17051-0
- ISBNs :
- 9783319170510
- Database :
- OpenAIRE
- Journal :
- Proceedings of the 1987 Academy of Marketing Science (AMS) Annual Conference ISBN: 9783319170510
- Accession number :
- edsair.doi...........c599a9f90f700026bcaba5afca3cb41c
- Full Text :
- https://doi.org/10.1007/978-3-319-17052-7_129