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Success Factors Affecting the Intention to Use Business Analytics: An Empirical Study

Authors :
Seok-Beom Choi
Hey-Young Joo
Hokey Min
Source :
Journal of Business Analytics. 4:77-90
Publication Year :
2021
Publisher :
Informa UK Limited, 2021.

Abstract

In the era of knowledge-based economy, the firm’s ability to derive actionable insights from big data can be a game changer. Such ability can be developed and nurtured by utilising BA which is desi...

Details

ISSN :
25732358 and 2573234X
Volume :
4
Database :
OpenAIRE
Journal :
Journal of Business Analytics
Accession number :
edsair.doi...........c4f0ce6b7801b904f8a49e5440ed598f
Full Text :
https://doi.org/10.1080/2573234x.2021.1943017