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Incorporating on-site activity involvement and sense of belonging into the Mehrabian-Russell model – The experiential value of cultural tourism destinations
- Source :
- Tourism Management Perspectives. 30:43-52
- Publication Year :
- 2019
- Publisher :
- Elsevier BV, 2019.
-
Abstract
- To examine tourists' intentions to revisit and recommend a cultural tourism destination, this study incorporates an “on-site activity involvement” variable into the Mehrabian-Russell model. We draw on a survey of over 500 tourists. Our findings reveal that aesthetics, service staff excellence, and playfulness affect tourists' satisfaction, which in turn affects their sense of belonging. In addition, sense of belonging positively influences tourists' behavioral intentions. Finally, on-site activity involvement moderates the influence of satisfaction on sense of belonging. Several implications of the study are identified, and avenues for future research are suggested.
- Subjects :
- Value (ethics)
Service (business)
media_common.quotation_subject
05 social sciences
Destinations
Affect (psychology)
Experiential learning
Cultural tourism
Sense of belonging
Excellence
Tourism, Leisure and Hospitality Management
0502 economics and business
050211 marketing
Psychology
Social psychology
050212 sport, leisure & tourism
media_common
Subjects
Details
- ISSN :
- 22119736
- Volume :
- 30
- Database :
- OpenAIRE
- Journal :
- Tourism Management Perspectives
- Accession number :
- edsair.doi...........c36438fce57bdbc20499d94103db3870