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The effect of implementing SEO techniques and websites design methods on e-tourism development: A study of travel agencies e-tourism websites

Authors :
Majid Mohammad Shafiee
Shirin Rahimzadeh
Reyhane Haghighizade
Source :
2016 10th International Conference on e-Commerce in Developing Countries: with focus on e-Tourism (ECDC).
Publication Year :
2016
Publisher :
IEEE, 2016.

Abstract

In modern societies, all activities of businesses is for participating more effectively among of market competitors and in addition to their physical presence, their virtual presence is also felt. This new sort of presence has caused that at present time we can see all businesses design websites and in this way notify their customers in the virtual space about the information of their business. As a result, it is possible that in the beginning costumers become familiar with Companies websites and then figure out the real part of the businesses that this issue takes special attention for websites design and website's position improvement in search engines. In this study, with a particular focus on the Web sites that are related to tourism centers and travel agencies, the effect of their websites design styles and implement of SEO techniques on the e-tourism development has investigated. Statistical data have been collected through distributing questionnaire among 70 users of mentioned website and after approving its validation, the results indicate that there is a significant relationship between the effective factors of affecting a proper website design and implement of SEO with the development of tourism.

Details

Database :
OpenAIRE
Journal :
2016 10th International Conference on e-Commerce in Developing Countries: with focus on e-Tourism (ECDC)
Accession number :
edsair.doi...........c213f56efcf0ca25d1a92df5559b2a20
Full Text :
https://doi.org/10.1109/ecdc.2016.7492963