Back to Search
Start Over
Understanding the impact of recipient identification and discount structure on social coupon sharing: The role of altruism and market mavenism
- Source :
- Psychology & Marketing. 38:2102-2121
- Publication Year :
- 2021
- Publisher :
- Wiley, 2021.
Details
- ISSN :
- 15206793 and 07426046
- Volume :
- 38
- Database :
- OpenAIRE
- Journal :
- Psychology & Marketing
- Accession number :
- edsair.doi...........c18735cf916f08d122a1b9405f372443
- Full Text :
- https://doi.org/10.1002/mar.21555