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The Ethics of Strategic Ambiguity

Authors :
Christy A. Strbiak
Jim Paul
Source :
Journal of Business Communication. 34:149-159
Publication Year :
1997
Publisher :
SAGE Publications, 1997.

Abstract

Strategic ambiguity is a prevalent and valuable tactic in organizational commu nication. However, the deniability of strategically ambiguous messages, and the resulting utility of strategic ambigui...

Subjects

Subjects :
Higher education
business.industry
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Economics, Econometrics and Finance (miscellaneous)
Business, Management and Accounting (miscellaneous)
Organizational communication
Ambiguity
Research needs
Marketing
Psychology
business
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Details

ISSN :
00219436
Volume :
34
Database :
OpenAIRE
Journal :
Journal of Business Communication
Accession number :
edsair.doi...........c0fb662b9a18aeef6960eafc136f9ed1

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Authors Abstract Subjects Details