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The Role of Customer Engagement in Facebook Brand Communities

Authors :
Hyun-Cheol Shin
Sookeun Byun
Source :
korean management review. 45:659
Publication Year :
2016
Publisher :
Korean Academic Society of Business Administration, 2016.

Subjects

Subjects :
Customer engagement
Brand experience
Social media
Advertising
Business
Marketing

Details

ISSN :
12261874
Volume :
45
Database :
OpenAIRE
Journal :
korean management review
Accession number :
edsair.doi...........c0641ab97f5c48a0561963622079b5b7
Full Text :
https://doi.org/10.17287/kmr.2016.45.2.659
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