A Dynamic Diffusion of Mobile Phone in Korea: Focused on Traditional Marketing Activities and Online Word-of Mouth

Authors :: Jaehyuk Cho
Seong-hoon Gwon
Jieun Jeon
Source :: International Journal of Advanced Science and Technology. 113:143-152
Publication Year :: 2018
Publisher :: NADIA, 2018.

Subjects :: General Energy
General Computer Science
Mobile phone
Computer science
General Engineering
Word of mouth
Advertising
Diffusion (business)

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