DECISION TIME, CONSIDERATION TIME, AND STATUS QUO BIAS

Economists increasingly appreciate the value of studying the time taken to make decisions in order to provide insights into decision makers' choices. This article shows that studying how time is allocated among individual options is also valuable in helping researchers to understand the impact default options have on decision makers' attention allocation, as approximated by how the time is allocated. The study of this impact generates new insights into the well-known choice phenomenon of status quo bias, which typically refers to decision makers' tendency to stick to a default option. By designing a series of novel experiments, I find that this bias arises even when the choice is among prizes of fixed monetary value expressed in arithmetic form. I also find asymmetric attention (i.e., more time devoted to default options) and strikingly asymmetric choice errors; specifically, decision makers fail to select an alternative better than the default 28% of the time, while they incorrectly select an alternative worse than the default only 11% of the time; and provide evidence supporting a causal relationship between asymmetric attention and asymmetric errors. (JEL D03, D12, D83)