Managing research projects: the rhetoric of judgment as a source of creativity

Purpose – The purpose of this paper is to present new aspects of the tension between creativity and productivity and improve the understanding on how research can be developed in very restricted environments, such as the context of an organization managed using the methods of Project Management. And more generally, it introduces the rhetoric of judgment as a fundamental aspect involved in the development and specification of projects. Design/methodology/approach – The theoretical approach is based on the phenomenological theory of human intentional action developed by Alfred Schutz, in which the notion of mental project is more flexible than that of project management. In it the concepts of subaction and repeated action are considered a combination of similar actions already performed. The Kantian notion of judgment is introduced to outline self-persuasion as a fundamental source of creativity. Findings – The introduction of an extended notion of project and routine involving judgment expands the rational, generic and technical notion of project management. And the rhetorical aspect of judgment, at the individual level, establishes the possibility to deliver unexpected outcomes that are considered creative. Originality/value – The proposed notions of project and routines mediated through the rhetoric of judgment present theoretical and practical progress in the subject of managing projects.