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MasterCard Roundtable: The 'Priceless' Campaign

Authors :
John Kottmann
Linda M. Scott
Craig Bagno
Joyce King Thomas
Amy Fuller
Source :
Advertising & Society Review. 7
Publication Year :
2006
Publisher :
Project MUSE, 2006.

Subjects

Subjects :
business.operation
MasterCard
Political science
Library science
General Medicine
business

Details

ISSN :
15347311
Volume :
7
Database :
OpenAIRE
Journal :
Advertising & Society Review
Accession number :
edsair.doi...........bd3fdadd7120900f61a4238a1711b125
Full Text :
https://doi.org/10.1353/asr.2006.0018
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