Role of Social Media in Improving Organizational Performance-A Study in the Indian IT Sector

Authors :: Rupali Arora
Pratibha Thakur
Source :: Journal of Asia-Pacific Business. 22:247-259
Publication Year :: 2021
Publisher :: Informa UK Limited, 2021.
Abstract: The present study intends to explore the impact of social media on organizational performance in the IT sector of Tricity and Delhi NCR region. The data collected from lower and middle level employ...

Subjects :: Middle level
business.industry
Information technology
Social media
Business and International Management
Marketing
business
General Business, Management and Accounting
Organizational performance

Tools