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A Study on the Effect of the Properties of Chinese Personal Broadcasting Influencer on the Purchasing Intention of Users
- Source :
- Journal of The Korean Society of Illustration Research. 65:127-138
- Publication Year :
- 2020
- Publisher :
- The Korean Society Of Illustration Research, 2020.
- Subjects :
- Broadcasting (networking)
Advertising
Business
Purchasing
Subjects
Details
- ISSN :
- 17381541
- Volume :
- 65
- Database :
- OpenAIRE
- Journal :
- Journal of The Korean Society of Illustration Research
- Accession number :
- edsair.doi...........baed30c7ec9cd58bbd2ef8f986c0e71f