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Effect of e-referral incentive programs on referrer loyalty on social platforms
- Source :
- The Service Industries Journal. 42:1234-1255
- Publication Year :
- 2018
- Publisher :
- Informa UK Limited, 2018.
-
Abstract
- E-referral incentive programs are key instruments to carry out relationship marketing on social platforms. This study explores the effect of e-referral incentive programs on customer loyalty and it...
- Subjects :
- Referral
Strategy and Management
media_common.quotation_subject
InformationSystems_INFORMATIONSTORAGEANDRETRIEVAL
05 social sciences
050105 experimental psychology
Loyalty business model
Carry (investment)
Management of Technology and Innovation
0502 economics and business
Loyalty
Key (cryptography)
050211 marketing
0501 psychology and cognitive sciences
Incentive program
Business
Marketing
Relationship marketing
ComputingMilieux_MISCELLANEOUS
media_common
Subjects
Details
- ISSN :
- 17439507 and 02642069
- Volume :
- 42
- Database :
- OpenAIRE
- Journal :
- The Service Industries Journal
- Accession number :
- edsair.doi...........bac5611eb870733359d66f15f2c24b8a
- Full Text :
- https://doi.org/10.1080/02642069.2018.1505872