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Editorial: Relaunching Marketing Letters

Authors :
Aparna A. Labroo
Donald R. Lehmann
Eric T. Bradlow
Joel Huber
Russell S. Winer
Sandy D. Jap
Peter N. Golder
Natalie Mizik
John G. Lynch
Source :
Marketing Letters. 31:311-314
Publication Year :
2020
Publisher :
Springer Science and Business Media LLC, 2020.

Subjects

Subjects :
Marketing
Economics and Econometrics
Business
Business and International Management

Details

ISSN :
1573059X and 09230645
Volume :
31
Database :
OpenAIRE
Journal :
Marketing Letters
Accession number :
edsair.doi...........b9490df33e54cb1b42b7384c678be795

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Authors Abstract Subjects Details